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How do you make the card no-one knows they have, the card everyone wants?
AECOM WAS A VAST COMPANY. CREATED OUT OF A SERIES OF LARGE-SCALE MERGERS
To build a massive engineering, construction, architecture and services “one stop shop” for today’s massive global projects.
And that didn’t just go for potential customers and partners. It went for all the employees who suddenly found themselves part of the new merged entity.
Sure AECOM was massive. With 100,000 employees across a vast range of disciplines. But with an organization that vast and amorphous, how do you project a clarity of purpose and unity of mission?
Making the scale of Aecom something heroic.
• Suddenly the individual has the power to conquer mankind's biggest challenges.
• Backed by the greatest body of skills and knowledge ever assembled.
• So each individual can take their dreams further than ever before.
• And working together, there's now nothing that we can't achieve.
How do you make the card no-one knows they have, the card everyone wants?
How do you reposition an executive car as a tech tool for thought leaders?
"He's the finest, most rigorous writer I've ever worked with. I value Mike as a creative partner, a conscience, a bullshit detector, and as someone who brings his best game every single day."
MARK KINGSLEY, Creative Director, Landor