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BLACKROCK iSHARES



Task: How does a premium financial brand use digital to encourage customer loyalty?

Solution: Focus on what really matters to investors. Fear of global instability. And hunger for new opportunities. So we developed an app focused on precisely that.

"Join the Conversation" provided a platform for multiple expert opinions around the latest news topics. Then demonstrated ways to take advantage of every possible scenario – using iShares products. The app hammered home the advantage that iShares' superior product range offered users. As well as providing a tool that built loyalty and brand engagement.


Agency: MRM/McCann







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TESTIMONIALS

  • Mike's a triple-threat creative. He can crank out ideas at breakneck 

    speeds - with insight that's spot on. He's also a big-picture guy, who 

    can solve problems on a strategy level. Finally, he's a leader who 

    tackles challenges head on, pushing himself and those around him to do 

    great work. He never settles for second best.

    Joel Francke
    Senior Art Director at Droga5

  • The great thing about Mike is that whatever the client, or whatever the 

    job we were asked to tackle he would bring fresh ideas, and a new way 

    of looking at the problem. Together we came up with some great work, 

    and I'm proud of that work not just because of its quality but because 

    of the fun we had working together. Enjoyable and smart, a rare 

    combination

    John Gordon
    Global Digital Brand Design AT NIKE