Challenge: Challenge: How do you get the funding from private donors to build a $48 million science center?
Solution: You forget the “dry” science – and appeal to the sense of wonder in all of us.Just imagine a space where you can see millions of species from throughout the planet’s history. Coming to life again as you engage with scientists as enthusiastic as you are. A unique place “Where All the Past is Present”. And you can help make it a reality...
The picture my campign painted helped raise the full $48 million funding. Making the Natural History Museum's proposed new Darwin Center a reality.
Agency: Virtuality, London
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"I have been working with Mike for a number of years, both during my time as Creative Director at Curio and currently as Managing Director of Virtuality.
In both instances, Mike has been central to the majority of work undertaken by the companies and he has always been a highly-valued contributor. He has proved himself to be one of the most original creative thinkers and expert copywriters I have ever had the pleasure to work with. His lateral and intelligent thought process have added real value to the work we have produced over the years, impressing clients and colleagues alike.
With Mike’s help, Virtuality has continued to grow existing business and to attract a host of new organisations from the corporate, broadcast, entertainment and museum sectors. In real terms, this has translated in to continued growth for our company."
"Mike is the finest creative mind I've ever had the pleasure of working with. His ideas are invariably bold, simple and powerful. They demand the attention of consumers and award juries alike. A Mike Kerr idea is as hard-working as it is delightful. Mike is a challenge to work with - in every positive sense of the word. He challenges briefs, objectives and preconceptions to deliver ideas which challenge orthodox marketing. Mike is a leader who brings out the best in his colleagues, whether Art Director, Account Manager or Client. If you desire heavyweight brainpower to deliver powerful ideas for your account - and galvanise a team - I have no hesitation in recommending Mike Kerr to you. ”
"Mike Kerr is one of the most creative people I've ever met. Brimming with enthusiasm and out-of-the-box ideas, Mike is always pushing the boundaries with thinking that never fails to challenge and surprise."
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