Not very, if you just make it about boats.
But the history of Maritime is about much, much more than that.
Things like conquest and discovery.. How we measure time and space - and discover and relate to other cultures. Adventure and the crazy risks past generations took.
New types of people - who jsut happened to be our ancestors. New ways of parsing reality. Even about our own personal identities. How we came to be here. And how we have the genetic and cultural makeups that we do.
And the narratives I told for the UK's National Maritime Museum built links with a range of new visitor demographics. Intriguing, exciting and compelling more people and more types of people to discover a UNESCO world heritage site. And keep them coming back.
Here's a snapshot of just a few of the campaigns I was involved in:
My work helped boost visitor numbers by 70% – around a million extra people – over a 36 month period.
Mike Kerr (Copy/Concepts)/Simon Dyer (Art/Concepts)
Challenge: Challenge: How do you get the funding from private donors to build a $48 million science center?
Solution: You forget the “dry” science – and appeal to the sense of wonder in all of us.Just imagine a space where you can see millions of species from throughout the planet’s history. Coming to life again as you engage with scientists as enthusiastic as you are. A unique place “Where All the Past is Present”. And you can help make it a reality...
The picture my campign painted helped raise the full $48 million funding. Making the Natural History Museum's proposed new Darwin Center a reality.
Agency: Virtuality, London
How do you help America’s broker convince more of America to use it?
How do you develop an attractive new product for the crowded dating app market?
"Mike is one of the most enthusiastic creatives I have ever had the pleasure of working with. He approaches all work with the primary goal of bringing the brand to the next level with ferocious creativity. Bonus points for being able to make esoteric references to Greek classics and then tying them back to pop culture in a mind-bending fashion."
MIKE KENNY, Associate Director, Interaction Design @ Smart Design
