But how do you effectively monetize them? That was the challenge the brand was facing.
Without breaking the Facebook experience for users?
Was to utilize Facebook's Social Graph to envision new types of monetizable engagements - through a new range of ad units activities and engagements that work with, rather than against, the essentially social, collaborative nature of the Facebook experience.
This suite of ideas won AKQA the Facebook Award for Innovative Marketing solutions.
It demonstrates how I can engage with digital and media challenges.
How do you drive more of the world to a world heritage site?
How do you help small businesses get more business from AdWords?
How do you make the world’s biggest bank the world’s biggest un-bank?
"I recommend Mike without reservation. Whether it’s working at the strategic level, co-ordinating internal and external creative resources or developing core messaging, Mike showed he could deliver. Motivated, resourceful, VERY patient - and able to hit a moving target - Mike brought the skills of a high-quality creative director to the birth a complex Web 2.0 and mobile tech brand."
ROLAND DEAL, Managing Director at OgilvyOne