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CREATIVE STRATEGY

  • I've in-depth experience of developing creative strategy on complex accounts.

  • Here are a wide range of examples: Demonstrating the way I think. The breadth of challenges I've experience of. And the kind of strategic underpinnings I can bring to your challenges.

CITIBANK

Citi Renewed. An ambitious, award-winning Brand project for Citibank, which reached across multiple touchpoints. Here I explain how I evolved the thinking.

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VISA

Visa Signature. Digital work to establish the Visa Signature brand. I show how I evolved it. Using online and social media.

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FACEBOOK

Facebook. Award-winning thinking on how to better monetize the Facebook platform for advertisers.

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CHARLES SCHWAB

Charles Schwab. Thinking to develop multiple aspects of a leading financial brand. 

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