Challenge: Northern Ireland Electricity was a state owned Irish energy monopoly, which was now being privatized. But how do you answer hostile political pressures? And how do you make NIE customers keen to buy shares? Especially if they've never bought shares before?
Solution: You don't focus on the political or financials. You sell the company as an expression of the energy, spirit and heritage of the community it serves. Make purchasing simple. And front the whole campaign with a famous giant of local legend. Returning to his homeland, for the one event large enough to bring him back.
The offering was a major success,
Agency: McCann Erickson, Belfast
Challenge: How do you fight terrorism, armed only with a laptop?
Solution: You produce emotive broadcast ads, that message directly to the communities the gunmen claim to represent. Highlighting the human cost to real families in those communities from continuing violence.
Agency: McCann Erickson, Belfast
How do you get software designers from industries as diverse as consruction, film, gaming and manufacturing to see themselves as part of a single overarching community? And how do you position your brand as the heart of that community?
How do you enable the bank at the heart of the financial crisis to rebuild trust with the communities it serves?
“Mike Kerr is probably smarter than you. He probably thinks faster than you. I know he cuts through the bullshit faster than anyone.
He thinks: If not this, then that. Or, what about this? And, why NOT this? Imagine we want to take this person to that place; what nicer journey could we take them on? And so on.
Mike hears what the client is saying before most of us.
He cares, he wonders, he wants the best, he’s courageous. He listens. Imagine that. And Mike absolutely owns what he does.
Mike’s a great creative partner. I'd work with him anytime. Every time.”
"Mike is a brilliant individual and an excellent Director/Copywriter. We worked together at R/GA and it was a wonderful experience. His knowledge and expertise most definitely speaks for itself."
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