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AUTODESK

Challenge: How do you change people's perceptions about a major software company? 

Solution: You don't sell them your software. You sell them your vision.


This brand video got 600,000+ views on YouTube alone. And helped move the perception of Autodesk from "supplier" to "thought leader" for the whole Design Software industry.


Agency: AKQA




AUTODESK

Autodesk. Brand video

On my year on the account I also worked on tactical campaigns across a number of key sectors. And introduced the first coherent messaging platform for the brand.


NOW TRY...

iPATH

How do you explain vastly complicated financial products to the average investor?

VISA

How do you raise awareness and use of a major credit card brand?

AUDI

How do you use digital to see an executive sedan in a whole new way?

TESTIMONIALS

  • "Mike is no less than brilliant. His rare mind is a tremendous asset to crafting profound and actionable strategy. Mike's capacity stems from the breath and quality of knowledge he brings to bear on solving problems. His knowledge runs deep; past the workings of advertising, business and modern culture down to fundamentals of humanity. He routinely connects observations to their origins in philosophy, history and social architecture in a masterful form that liberates creativity and reframes the beliefs of his clients and colleagues. With creativity and new perspectives we progress and working with Mike is a first class ticket to a better future."

    BILL WURZ
    VP of Product at Mindswarms
  • "It's my pleasure to write a few lines about why anyone within their right mind would be quick to welcome Mike to their team. Mike is a true, classic writer, with the actual mastery of the English language and nearly endless surplus of broad societal knowledge that one would hope for. Mike has the thoughtfulness of a strategist, the knowledge base of a scientist and the creativity of a classics author. I really enjoyed working with Mike on Autodesk as it was always inspiring and his ideas and writing style motivating. I just hope I will be working with him again some day soon."

    NICO VAN PRAAG
    Partner, Chief Strategy Officer at Kenwood Experiences