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AUDI

Challenge: How do you use digital to get people to see an executive sedan in a whole new way?


Solution: This campaign repositions the Audi A8. Moving it from executive perk to connected 21st century business tool. Engineered to help senior thinkers do their thinking in smarter, more connected ways.

Agency: AKQA



AUDI 

DIGITAL CREATIVE & CREATIVE STRATEGY

AUDI A8.
INTRIGUE AND INTRODUCE

Digital media positions the A8 as the space where "all the best thinking lives"...

AUDI A8.
IMMERSE AND EXCITE

 Then tech proves the point – with apps seeding information on the advanced problem-solving features of the car.



NOW TRY...

CHARLES SCHWAB

How to you help an iconic money management company make the most of its digital opportunities?

AUTODESK

How do you change people's perceptions about a major software company? Moving it from "just another supplier" to sector thought leader?

CITIBANK

How do you help the bank at the center of the financial crisis examine and rethink its whole approach?

RECOMMENDATIONS

"Whip smart. One of the sharpest creatives I've ever met. His mind never stops. Colleagues, utilize him. Other agencies, hire him away."
NATE RILEY, Sr. Art Director at Razorfish