As Director of Naming and Writing at iconic Brand consultancy Landor, I named – and managed naming teams – on a variety of projects.
I also worked on naming projects for global advertising agency, McCann.
I've also worked on naming directly for companies. Including business cloud leader Box.
Good naming projects follow a methodology. They're as much about clarity as creativity. I'm thorough, strategic and systematic in my approach. And know how to utilize the "best practice" of top branding agencies. And so can deliver clear, cost-effective results, whatever the sector.