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SONY PLAYSTATION

Challenge: How do you keep PlayStation users loyal to and engaged with the PlayStation platform?

Solution: Replace Sony's scattergun "spam email" strategy, with one that's far more targeted and exciting. Integrating social, guerrilla, digital, DM, on-app and on-platform to deliver user tailored content. Along with a new sense of community. With other gamers – and the history of gaming.

Agency: MRM/McCann




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GOOGLE

AdWords is Google's major source of revenue – but how do you keep businesses using it?

TACO BELL

How can you rebrand Taco Bell to appeal to a broader range of consumers?

MIGHTY GORILLA APPS

How do you create a new app for the overcrowded dating market?

TESTIMONIALS

  • Mike is no less than brilliant. His rare mind is a tremendous asset to crafting profound and actionable strategy. Mike's capacity stems from the breath and quality of knowledge he brings to bear on solving problems. His knowledge runs deep; past the workings of advertising, business and modern culture down to fundamentals of humanity. He routinely connects observations to their origins in philosophy, history and social architecture in a masterful form that liberates creativity and reframes the beliefs of his clients and colleagues. With creativity and new perspectives we progress and working with Mike is a first class ticket to a better future.

    BILL WURZ
    VP of Product at Mindswarms
  • "An inspirational creative, a brilliant writer, a strategic bulldog, and that's all before the rest of the agency gets in by 9am. I worked with Mike on some of Visa's most trying business challenges and we came through with flying colors. From building Visa Signature's first strategic platform to developing an award winning travel campaign, Mike's passion for great work was always driving us to be better. I look forward to working with him again soon. And did I mention he has a cool accent?"

    JUSTIN MANFREIDI
    Senior Director, Digital Marketing at Activision