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TACO BELL

Challenge: How can you rebrand Taco Bell to broaden its appeal to a wider range of consumers?

Solution: Our response was bright, broad-based and user-centric. Moving Taco Bell upmarket. And making it a brand that embraces the plurality, energy and choice of modern America.

Agency: Landor

(Work ©Landor)




TACO BELL

Rebranding Project


Our rebrand envisioned bright new messaging, that spoke to diversity and choice
A broader range of food offerings to help the brand eat into Starbucks "third space" and Chipotle's "upmarket fast" territories...
A rethinking of environments to offer different types of spaces....
And partnering with third parties, to get the rub from "hipper" brands. 
Move the brand upmarket into fruitful new areas and fresh demographics. Wth offerings that appeal to the future – not the past – of a fast-changing America.

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TESTIMONIALS

  • "Mike Kerr is one of the most creative people I've ever met. Brimming with enthusiasm and out-of-the-box ideas, Mike is always pushing the boundaries with thinking that never fails to challenge and surprise. I would work with him again in an instant."

    KARLA COOKE
    Group Strategic Director at Strategy D&A

  • "I first encountered Mike as a grand colleague during our time at Ogilvy. My next sighting was at Landor where I worked for him on various high-profile assignments for Citibank. I value Mike's trademark resourcefulness, intervention skills and limitless generosity. Mike has everything you could possibly hope for in a creative director. He's got great ideas, he knows how to see them through, and he will never let you down."

    DAN FINGERHUT
    Owner at Floradelphia

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