This campaign won awards. It also featured a “making of” viral video, which raised awareness for the brand launch – and increased the sense of play, approachability and user-friendliness around the brand.
Alongside digital, I've also produced plenty of supporting DM for specific iShares and iPath funds. First at OgilvyOne and later at MRM//McCann.
People really don't trust financial institutions. So how do you successfully launch a new investment fund brand?
Five years on: iShares is now the No.1 brand in its sector. How can we use apps to maintain its lead against low-cost competitors?
If you could launch only one new type of credit card during the financial crisis what would it be?
”I recommend Mike without reservation. Whether it’s working at the strategic level, co-ordinating internal and external creative resources or developing core messaging, Mike showed he could deliver. Motivated, resourceful, VERY patient - and able to hit a moving target - Mike brought the skills of a high-quality creative director to the birth a complex Web 2.0 and mobile tech brand. I look forward to working with him again."
“I had the pleasure of working with Mike at Ogilvyone San Francisco, where in a very short space of time he managed to understand very complicated products and produce stand-out - and award winning - creative work straight away. He has a very collaborative approach to briefs and will work with you to find the best solution and ensure it gets better as it evolves. He has a very inquiring mind and is a wealth of information and knowledge. Which is exactly what you need from a creative these days when you need new types of solutions to new types of problems. Mike is one of the hardest working creatives I have come across and his enthusiasm for the business is so refreshing"
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